Tobacco Harm Reduction Model Using SAST and ECM

Cigarettes is related with culture and people's behavior.In almost all countries it has become a serious problem because of its negative impact on health, but the number of smokers increasing year by year. In fact, the community has considered it as a lifestyle, social intimacy (social behaviour), and some even have made it part of certain traditional ceremonies, So behavioral change is an important thing to stop smoking or reduce the danger of negative impact of smoking. The main problem is how to change community behavioral to reduce negative impact of cigaret?

This research aimed to identify and analyze the factors that caused a person to be active smoker, and what is the most appropriate strategy to reduce the negative impacts of smoking according to the real condition. The method used was the combination of inductive and deductive approaches. Data collection via questionnare and experts discussion. The analysis used were SAST and ECM . The analysis results showed there are three main factors to stop smoking : health, economic reasons, and family encouragement. While the best strategy to reduce negative impact of cigarette is government affirmative policy and building hexa helix collaboration involving business actors, academics, government, society, market and the media.